Justin Alexander Wedding Dresses in Colchester
Try Justin Alexander wedding dresses at Serenity Brides, our private boutique in Colchester. Every gown here is in store to try by appointment, no crowded shop floor, just time to get it right, handy if you are travelling in from elsewhere in Essex or Suffolk.
Book an appointment to try these on, or browse all our wedding dresses.
Justin Alexander started in 1946 as T&G Bridal in Brooklyn, New York, so 2026 marks 80 years of making wedding dresses. You can see that history in the designs, which often pair a vintage feel with modern details: a gown that nods to the past without looking like a costume.
The construction does a lot of the work. Across their collections, structured corsetry and basque waistlines shape the bodice, while draping, beading and heirloom-style lace add texture. Look out for embellished backs, skirts with real movement and sweeping trains. The gowns are cut for every body, so it's worth trying a shape or two you didn't expect to like.
Justin Alexander is a family of labels, each pitched at a different bride through fabric, styling and price. Sincerity Bridal is one of them, and we stock it as its own designer, so if you love the romantic, classic side of Justin Alexander, try both.
Which Justin Alexander styles we have in store changes over time, and the gowns on this page are the ones you can try now. You might spot Angie, Pearl (to die for) or Roxy and want to see them in person, because photos only tell you so much about how a gown fits or how a skirt moves. Book an appointment and we'll have time set aside for you to try them on.