Justin Alexander Wedding Dresses in Colchester
Try Justin Alexander wedding dresses at Serenity Brides, our private boutique in Colchester. Every gown here is in store to try by appointment, no crowded shop floor, just time to get it right, handy if you are travelling in from elsewhere in Essex or Suffolk.
Book an appointment to try these on, or browse all our wedding dresses.
Justin Alexander started in 1946 as T&G Bridal in Brooklyn, New York, so 2026 marks 80 years of making wedding dresses. You can see that history in the designs, which often pair a vintage feel with modern details: a gown that nods to the past without looking like a costume. If you're drawn to something softer and more romantic, it's also worth browsing our floral wedding dresses before you book. If you like the romantic, vintage-inspired side of Justin Alexander, it's also worth trying our Romantica of Devon wedding dresses while you're here. If you want something with a more storybook feel, it's also worth trying our Disney Fairytale Weddings by Allure wedding dresses on the same visit.
The construction does a lot of the work. Across their collections, structured corsetry and basque waistlines shape the bodice, while draping, beading and heirloom-style lace add texture. Look out for embellished backs, skirts with real movement and sweeping trains. The gowns are cut for every body, so it's worth trying a shape or two you didn't expect to like. If the heirloom-style lace is what catches your eye, browse our lace wedding dresses from other designers too, then book in to try your favourites. If you'd like to compare designers while you're here, our Ronald Joyce wedding dresses are also worth trying on alongside these. If you would like to compare designers, our Veni Infantino wedding dresses can be tried on in the same appointment.
Justin Alexander is a family of labels, each pitched at a different bride through fabric, styling and price. Sincerity Bridal is one of them, and we stock it as its own designer, so if you love the romantic, classic side of Justin Alexander, try both. Our Sincerity wedding dresses are the quickest way to compare the two. If you're comparing designers, it's worth trying Mori Lee wedding dresses at the same appointment, as seeing different styles side by side makes choosing easier.
Which Justin Alexander styles we have in store changes over time, and the gowns on this page are the ones you can try now. You might spot Angie, Pearl (to die for) or Roxy and want to see them in person, because photos only tell you so much about how a gown fits or how a skirt moves. Book an appointment and we'll have time set aside for you to try them on. If you are comparing designers, it's worth trying our Bianco Evento wedding dresses too, so you can see how different cuts and fabrics feel on you. If you're still comparing designers, our Richard Designs wedding dresses are also in store to try by appointment, so you can see how the styles differ.